FAQs

What is education content marketing?

You can use education content to nurture leads and guide them along the ‘sales funnel’.

For example, you might offer video lessons on a relevant topic in exchange for contact information. Or you could create a series of blog posts that walk readers through an application process.

We specialise in education content marketing and we create educational content marketing that converts. Making use of an education content marketing agency like ourselves means that you can stay ahead of the curve in your content marketing tactics and provide useful resources, and then share them online via social media channels such as Facebook.

Traditional school PR methods such as open days, advertisements and in-person events can be complemented by educational content marketing to create a multi-channel, integrated campaign that captures attention via several customer touchpoints.

How can I advertise my educational provision?

Here is an example of educational advertising:

This advertisement is for open nursery places. It echoes the tone of voice of the website and mirrors the key messages and culture portrayed by the school. This is an example of the work that we did with Our Lady and St Benedict Catholic Academy.

If you need a leading education marketing agency in Staffordshire and beyond, we can help. Education advertising agencies like The Education Agency specialise in using advertisements to reach a specified target audience, showing off your unique education provision and expertise.

Educational advertising can be used to demonstrate the feeling and benefits of your school. For example, in the image above, the school demonstrate their focus on outdoor play and adventure as part of a fulfilling school experience.

Marketing and student recruitment support is often accomplished using educational advertising. Outdoor, online and print advertisements are effectively used to raise awareness of application deadlines, open days and new school launches.

What are the 7Ps of marketing for educational services?

The 7Ps of an education marketing mix directly promote an educational institution. It consists of the following components: Product, Price, Place, Promotion, People, Process and Physical environment.

The 7Ps are utilised by education marketing agencies like us to create a compelling and thorough marketing strategy that fulfils a set of objectives. An education advertising agency may focus predominantly on raising awareness of the product (your school), the price (if it’s a fee paying school) and the process (how to apply) by guiding parents and care-givers on a journey with tools such as QR codes to scan or a web address to visit.

An education media buying agency will focus on maximising reach of the target audience by buying media space, so that they can advertise to as many parents as possible in a geographical area.

An ideal approach to maximise marketing opportunities would be to combine all seven of the 7Ps and consistently track progress of the performance of all marketing channels used.

What are examples of educational media?

Media can be categorised into print media, non-print media and electronic media.

Whether you are looking for a school or college branding agency, or an overarching education branding agency, we can help you. We offer our extensive experience in education marketing, creating an education agency that can fulfil your school’s marketing and PR needs.

We are skilled at education PR and can execute several media tactics to suit your overall objectives. Our approach tackles your ongoing media requirements and maximises your media outreach opportunities.

A school crisis management agency will provide an emergency communications toolkit full of content to use in certain situations. For example, this toolkit would contain key messages to communicate and outline processes and stakeholders to reach out to during significant crisis events.

What is EdTech marketing?

EdTech (Educational Technology) marketing refers to the marketing strategies and activities used to promote EdTech products and services, such as software, hardware, apps, and platforms designed for educational purposes. Its aim is to reach their target audience of schools, teachers, students, parents, and educational institutions by communicating directly to them.

What type of marketing is education marketing?

Education marketing offers tools and strategies specifically for promoting a school or educational provision. It doesn’t differ too greatly from digital marketing, but specialises in marketing within the education sector which has its own nuances and quirks. Our team is led by parents who have extensive marketing experience by trade. We understand how schools and universities communicate effectively to parents, guardians and all other external stakeholders.

Collectively our team has helped improve school reputation, increase enrolment, manage crises, host open days, roll out bespoke websites, drive teacher recruitment, design and distribute effective print material, develop eye-catching new brands and more.