The Education Agency leverages its twenty-years of experience to bring an exemplary brand strategy to education clients nationally.
Conducting in-depth research and an analysis of your organisation’s current position, The Education Agency engages with all stakeholders to understand your brand message.
From tone of voice documents to key messages and visual identities to colour palettes, The Education Agency works through all types of branding work for education clients.
As a leading education branding agency, we spend time understanding your school before creating its new visual identity. Leaning on the inspiration from the local area and the school’s history, we use a story and a narrative to create new, successful branding.
Our expert team starts by conducting competitor analysis and learning the values and culture of the school. This typically helps develop a compelling storyline of the school to give our designers inspiration for new branding.
We then create options for an eyecatching and appealing logo, impactful colour palette, and other creative elements. These could be social media headers, email templates and website themes to create consistency across all materials, boosting brand recognition like prospectuses and stationary.
By creating a professional and meaningful brand identity, primary schools can establish a memorable presence in their community.
For further education clients, the branding process typically involves a comprehensive approach to creating a distinct brand identity.
Similarly to primary school branding, The Education Agency focuses on understanding the specific values, culture, and goals of the high school or college.
In some cases, we will focus our attention on not only the surrounding areas and values but the specialism of a school or college. This process will help portray your unique narrative, resonating with your target audience.
We recommend adding branding consistency throughout the various marketing touchpoints. This consistency in flyer, website and prospectus design will help in setting your brand identity amongst the elite.
A set brand profile and identity helps clarify your institution’s selling points such as values, and academic strengths. This targeted message resonates with students seeking a specific education experience, allowing you to attract those who are the best fit for your programs.
Education is a competitive industry, and a strong brand helps differentiate you from competitors. By highlighting your unique story, values, and surroundings you stand out and capture the attention of students seeking a particular educational path.
Having a visual identity that is not just thrown together makes people more likely to trust your brand. Consistency in each piece of marketing material helps you to establish a sense of recognition which, in turn, cements you as a major name in the area.
Follow one of our designers, Brennah Lawton, on LinkedIn for more design insights.
