The reputation of a school is a powerful indicator of its success and that of the local area. Local publications have a tendency to share negative stories with their readership while keeping quiet about positive news.
Our dedicated PR team works with you regularly to curate content based on the positive signals coming out of your primary, middle or secondary school. This reputation management is a powerful way to keep student numbers high and parents happy.
Alongside the efforts of our PR team, The Education Agency team uses a variety of social media channels in its reputation management strategies. Using Facebook, Instagram and X for communication with parents helps to create a sense of community of which the pupils and their families feel a part of.
Very few parents will send their children to a school without first Googling and researching the area and reputation. It is important that you have control over what it is parents see. A clear communication strategy paired with a strong presence in the media is highly effective for connecting with prospective parents and pupils.
