One of the UK’s most visionary providers of Post-16 education required extensive brand development expertise. Working closely with the Haywood Sixth Form Academy team, Plinkfizz provided full-service marketing and communications solutions including signage, prospectus and PR work.
Haywood Academy commissioned Plinkfizz to provide marketing collateral, social media strategy and media coverage of their new sixth form. Getting the detail right was crucial to the success of not only the opening of the sixth form but its ongoing reputation and levels of recruitment of staff and students.
This new venture for Haywood Academy meant that the new sixth form needed both brand identity and positioning. It had to attract not only those students moving up from the school, but also students from other high schools in and around the city.
Positioning the sixth form as a destination of choice, the high profile building refurbishment and subsequent opening by Speaker of the House of Commons, John Bercow MP gained media coverage from local and national news.
Working with the newly formed sixth form, the Plinkfizz team created stand-out visuals and marketing materials. They also set up relevant social media platforms, developing a cohesive strategy for the launch and going forward.
