There are a multitude of channels and marketing activities that work for increasing student numbers. However, no two channels will work the same for every education provider. Even primary schools in a similar area will find that they have two very different effective marketing strategies.
That’s why our team spend time to analyse the demographics of your catchment area and work to find the most impactful channels.
People care about, and want to consume, stories from real people, especially in education settings. We find that using pictures of pupils and teachers helps to create true engagement from prospective families.
The key to successful enrolment campaign strategies is to generate engagement. It is no secret that video content is one of the best engagement generators, but when marketing in the education sector, videos are extremely powerful. Showcasing facilities, classes and teacher profiles, The Education Agency’s videographers know how to capture your school’s ethos in its storyboard.
All the enrolment campaigns we deliver ensure that we capture all the unique selling points of your school, MAT, university or college. The strategies utilise your school’s USPs to communicate to the target audience the unique elements of your institution and why parents or pupils should choose you over competitors.
