Using an omnichannel approach that includes content marketing is key to promoting your school or educational institution. Content marketing is just one facet of a 360-marketing approach, and if you haven’t used it to promote your school already, you should reconsider.
According to Hubspot, content marketing generates three times as many leads for 1/3 of the cost of traditional marketing efforts (such as print ads and billboards). This makes content marketing incredibly attractive for any business looking to make their marketing spend go the extra mile.
Content marketing is a marketing discipline that involves the creation and sharing of content, usually online. The old marketing adage of “content is king” is still true today, with storytelling being a key aspect of marketing your educational institution, whether it’s a school, MAT or university.
There are a variety of assets a content marketer will produce to promote an organisation, from social media posts, to podcasts, video how-to guides and technical whitepapers.
Use a good mix of copy, images, videos and graphics to keep your content interesting and engaging for your audience.
Your content is an excellent tool for promoting your school, especially if its shared, so keep the tone and branding consistent across all your content.
Great content is only worth the time and effort to create if it’s seen by your target audience. Improving the SEO performance of your website with some simple tricks can help your hard work pay off. Here are a few ways to improve the health of your content:
Modern readers love clear, concise copy. Writing in the active voice helps to cut unwanted “fluff” from a piece of content, making your copy more snappy and easier to read.
Don’t get bogged down by trying to stuff your keywords into your content. If you write naturally and knowledgably about a topic, your piece of content will organically contain the keywords you want to hit.
Demonstrating that you have personal Experience, relative Expertise, a degree of Authority and that you’re a Trustworthy source of information will take your content from being good to great. Following these EEAT principles will help you rank higher than your competitors.
Content marketing will only flourish if it is combined with an intelligent strategy. Getting your content in front of the right people, at the right time, can be a delicate mission. Here are a few things to consider when developing your content strategy:
For more advice and guidance, talk to one of our experts. The team at The Education Agency is led by parents, so we understand how to communicate effectively and ensure your marketing stays on track.
Call today on 0330 1070190 or email [email protected]
