College and Sixth Form Marketing | The Education Marketing Agency

Expert Marketing for Further Education, Colleges and Sixth Forms

Marketing in the further education sector requires focused strategies that connect with students and parents. At The Education Marketing Agency, we understand the unique needs of colleges, sixth forms, and further education providers. Successfully achieving marketing goals can help to increase the pull factor for further education settings. In projects we’ve worked on, we have seen colleges expand their typical catchment area and increase their student applications.

How We Support Marketing for Further Education

With our extensive experience in further education marketing, we understand what it takes to attract and retain students. Our cutting edge marketing solutions focus on expanding your organisation’s reach – from websites to prospectuses and staff recruitment to mid-year student onboarding

Dedicated Marketing for Colleges

Colleges require specific marketing efforts to attract a wide range of students, from high school graduates to adult learners. We create strategic marketing campaigns that reflect the values and offerings of your college. Our services include:

Open Day Support – Assisting in organising impactful open days that provide prospective students with an authentic experience of college life.
Branding – Understanding the specific values, culture and aims of your college to create a distinct brand identity.
Reputation Management – Strengthening your college’s reputation in the community to build credibility and appeal.

Through a blend of marketing strategies, we ensure your college is well-positioned to attract students who are passionate about continuing their education.

Sixth Form Marketing Strategies

Sixth forms operate in a competitive space where students have multiple options. Our marketing solutions for sixth forms emphasise what makes your provision unique and compelling. We assist with:

Enrolment Campaigns – Reaching students and parents with persuasive, targeted campaigns that highlight your sixth form’s strengths.
Website Design and Development – Building visually engaging and user-friendly websites to showcase your sixth form’s and facilities.
Open Day Support – Creating engaging events that bring in prospective students, giving them an immersive experience of your sixth form.

With a focus on actionable results, our campaigns ensure your sixth form is recognised as a top choice for your existing students as well as against competitor sixth forms and within your catchment area.

Delivering Results with Every College Marketing Campaign

At The Education Marketing Agency, we have a talented team dedicated to telling the unique story of your college. From designing recruitment campaigns to building engaging websites, we work to deliver measurable results for colleges, sixth forms, and further education providers.

With years of experience and a commitment to effective processes, we deliver impactful solutions – even on tight budgets. Our strategies are tailored, practical, and scalable to support your college or sixth form’s marketing objectives, no matter the challenge.

From live events and working with the students on campaigns, we use the correct channels for every client’s marketing strategy.

In times where budgets are tight, we consistently apply realistic and impactful processes.

Get in touch today to learn more about how we can support your college, sixth form, or further education setting with targeted marketing strategies that build engagement, drive enrolment and enhance your reputation.

Our work

We create powerful and meaningful marketing campaigns for a range of education clients. Spending time to understand your needs and what you perceive as success to deliver the correct results every time.

St Margaret Ward Catholic Academy

Based in North Staffordshire, St Margaret Ward offers high-quality learning for 11-16 year-olds and post-16 through its Trinity Sixth Form. The academy benefits from a strategic marketing mix to improve brand positioning and overall perception. Student recruitment is key to its marketing success.

Haywood Sixth Form Academy

Haywood Academy commissioned Plinkfizz to provide marketing collateral, social media strategy and media coverage of their new sixth form. Getting the detail right was crucial to the success of not only the opening of the sixth form but its ongoing reputation and levels of recruitment of staff and students.

Staffordshire Universities Academy Trust

The team would also embark on a series of training events to enable the Trusts’ staff and teaching staff to update the websites whenever they needed to. Allowing the schools greater control over their content and updates was a key factor in the success of this project.