Marketing for Education, Schools, Colleges and Universities

Marketing for different education settings

The Education Marketing Agency understands that schools, colleges and universities are under increasing pressure around finances. The priority, of course, is to ensure that good quality teaching staff are retained, therefore budget cuts are being made in other areas. However, the challenge of attracting and retaining students and staff, whilst engaging with the community, updating the website, using social media correctly, and so on, remains.

The Education Agency offers some of the very best education marketing support for all levels of education, from primary school marketing to high school and college communications, or PR and brand management for Multi-Academy Trusts.

Whether your school, college, university or Trust needs a new website, new school prospectus design, to increase enrolment numbers or to manage its external reputation, our team of experts make sure to understand the entirety of a project from the outset. The Education Marketing Agency team spends time with different stakeholders to ensure values and goals are understood, mutually. This helps us to deliver meaningful results – something we see as the most important factor when conducting marketing activity.

The Education Marketing Agency stays up to date on the latest trends, developments and budgets within the education sector. This means our cutting-edge decision making is influential and timely. There’s a reason we enjoy long-standing relationships with our education clients.

Marketing for Individual Education Settings

Our work

We create powerful and meaningful marketing campaigns for a range of education clients. Spending time to understand your needs and what you perceive as success to deliver the correct results every time.

St Margaret Ward Catholic Academy

Based in North Staffordshire, St Margaret Ward offers high-quality learning for 11-16 year-olds and post-16 through its Trinity Sixth Form. The academy benefits from a strategic marketing mix to improve brand positioning and overall perception. Student recruitment is key to its marketing success.

Haywood Sixth Form Academy

Haywood Academy commissioned Plinkfizz to provide marketing collateral, social media strategy and media coverage of their new sixth form. Getting the detail right was crucial to the success of not only the opening of the sixth form but its ongoing reputation and levels of recruitment of staff and students.

Staffordshire Universities Academy Trust

The team would also embark on a series of training events to enable the Trusts’ staff and teaching staff to update the websites whenever they needed to. Allowing the schools greater control over their content and updates was a key factor in the success of this project.