Secondary School Marketing

Secondary schools face the challenge of appealing to parents and standing out and attracting the right students. Effective marketing is essential to increase enrolment, build a stronger reputation, or engage with your community. A well-crafted marketing strategy can make all the difference to your secondary school’s marketing efforts.

We specialise in helping secondary schools like yours create impactful marketing campaigns that resonate with parents and students. Discover why we are the best choice for your secondary school’s success.

Build trust in your secondary school with experienced marketing

Trust is the foundation of any successful secondary school. Parents and students need to feel confident in your school’s ability to deliver quality education, foster personal growth and provide a safe and supportive environment. But how do you build and maintain that trust? With education marketing.

We understand the unique challenges and opportunities that secondary schools face. We know how to craft messages that highlight your school’s strengths, whether it’s academic excellence, extracurricular options or a strong sense of community.

How to use marketing for a secondary school

Marketing for secondary schools isn’t just about traditional advertising – it’s about creating meaningful connections by engaging your audience. Here are some proven strategies to help you get started.

Develop an attractive website

Your website is often the first point of contact for prospective families. We can ensure it’s user-friendly, mobile-responsive and packed with essential information like curriculum details, staff profiles and admission processes. Using SEO marketing techniques, we make sure your school appears in local search results.

Leverage social media

Platforms like Facebook, Instagram and LinkedIn are powerful tools for engaging with parents and students through photos, videos and updates about school life. Social media also allows you to interact directly with your community, answering questions and addressing concerns in real time.

Create engaging content

Blog posts, videos and infographics can help you tell your school’s story in a way that resonates with your audience. We can help you highlight unique events, student accomplishments and the values that set your school apart.

Host events and open days

Nothing beats a personal experience. Open days and virtual tours give families a chance to see your school in action. We can help your secondary school plan these events to showcase your facilities, introduce your staff and answer any questions.

Invest in paid advertising

Targeted ads on Google, Facebook and LinkedIn can help you reach a wider audience. We use demographic data to ensure your ads are seen by the right people, in the right areas.

Build partnerships

We can help you collaborate with local businesses, community organisations and feeder schools to expand your reach and strengthen your ties within the community.

By implementing these strategies, we can create a marketing plan that not only attracts new students but also reinforces your school’s reputation as a trusted educational institution.

Why pick the Education Agency for secondary school marketing?

We have a track record of delivering high-performance secondary school marketing. Being parents of school-age children ourselves, we understand the unique needs of marketing in the education sector.

Want to discuss your secondary school’s marketing needs? Contact us today.

Our work

We create powerful and meaningful marketing campaigns for a range of education clients. Spending time to understand your needs and what you perceive as success to deliver the correct results every time.

St Margaret Ward Catholic Academy

Based in North Staffordshire, St Margaret Ward offers high-quality learning for 11-16 year-olds and post-16 through its Trinity Sixth Form. The academy benefits from a strategic marketing mix to improve brand positioning and overall perception. Student recruitment is key to its marketing success.

Haywood Sixth Form Academy

Haywood Academy commissioned Plinkfizz to provide marketing collateral, social media strategy and media coverage of their new sixth form. Getting the detail right was crucial to the success of not only the opening of the sixth form but its ongoing reputation and levels of recruitment of staff and students.

Staffordshire Universities Academy Trust

The team would also embark on a series of training events to enable the Trusts’ staff and teaching staff to update the websites whenever they needed to. Allowing the schools greater control over their content and updates was a key factor in the success of this project.