Elevating parent communication with Terra Nova School
Terra Nova School, a prestigious independent school located in the Cheshire plains, approached The Education Agency to elevate its internal communication, online presence and marketing efforts.
The Challenge
A challenge for the school was establishing and maintaining effective and engaging communication channels with the parents of Terra Nova students. Their traditional method of manual email distribution was time-consuming, lacked data insights, and failed to captivate the audience. This outdated approach hindered the school’s ability to sustain strong parent-school relationships.
The Solution
To address this challenge, The Education Agency implemented a data-driven email marketing strategy using a leading email marketing platform.
Weekly newsletters were designed and created to deliver essential updates, upcoming events, and school news directly to parents’ inboxes. This was key to keeping parents informed about the latest developments within the school community.
The emails were constructed with a sleek and modern design that aligned with Terra Nova’s branding, making them visually appealing and instantly recognisable. A clear and simple typeface was used to ensure the content was easily understood and quickly absorbed.
To encourage clicks, prominent calls to action were included in each email. These calls to action directed parents to visit the school website, register for events, or send emails, driving engagement and encouraging parent involvement.
The platform provided detailed analytics, allowing The Education Agency to curate a weekly detailed report of open rates, click-through rates, and other key metrics. This has enabled the team to gain valuable insights into the effectiveness of their campaigns and identify areas for improvement.
