St Margaret Ward Catholic Academy

Long-standing client St Margaret Ward Catholic Academy briefed us to promote two of their upcoming open days, one for the high school and the second for their sixth form.

SMWCA has a retainer with the integrated marketing agency already and we were able to utilise the allocated monthly budget to roll out a highly targeted, tactical campaign.

open day ad

Digital Marketing Results

Using a small daily advertising budget, we promoted the open day using a combination of paid and organic social media strategies which ultimately resulted in:

25% increase in High School Open Day Attendance figures compared to 2023

Over 100 attendees for the Sixth Form Open Day

High School Open Day Marketing

The Education Agency developed a carousel style ad using polaroid style imagery to convey the culture and values at St Margaret Ward. This was posted alongside an Eventbrite page which we created to offer further information about the school and the open day. This also allowed us to track how many people were planning to attend.

The carousel post was published organically on the SMWCA Facebook page and pinned to the top. We then pushed it out as a META ad, to a highly targeted and refined audience.

The campaign resulted in 17,210 impressions, 275 link clicks and 400 attendees on the day. This was a 25% increase on previous years.

Sixth Form Open Day Marketing

We deployed the same tactics to promote the Sixth Form Open Day which the school hadn’t done before.

Using stand out promotional, digital graphics via a mixture of paid social media advertising, organic social media posting and utilising Eventbrite to promote the event, the campaign resulted in a 66% increase in open day visitors for 2024 vs 2023.

Head of Trinity Sixth Form, Patricia Rhodes said: “The digital marketing is certainly helping to enhance our profile”.

carousel campaign

Our work

We create powerful and meaningful marketing campaigns for a range of education clients. Spending time to understand your needs and what you perceive as success to deliver the correct results every time.

St Margaret Ward Catholic Academy

Based in North Staffordshire, St Margaret Ward offers high-quality learning for 11-16 year-olds and post-16 through its Trinity Sixth Form. The academy benefits from a strategic marketing mix to improve brand positioning and overall perception. Student recruitment is key to its marketing success.

Haywood Sixth Form Academy

Haywood Academy commissioned Plinkfizz to provide marketing collateral, social media strategy and media coverage of their new sixth form. Getting the detail right was crucial to the success of not only the opening of the sixth form but its ongoing reputation and levels of recruitment of staff and students.

Staffordshire Universities Academy Trust

The team would also embark on a series of training events to enable the Trusts’ staff and teaching staff to update the websites whenever they needed to. Allowing the schools greater control over their content and updates was a key factor in the success of this project.