Little Robins Nursery Case Study | The Education Agency

All Saints CE Primary School in Bednall is nearly 170 years old, boasting an historic Victorian school building in a beautiful, rural Staffordshire location.

It is part of SUAT (Staffordshire University Academies Trust), a MAT The Education Agency have worked closely with on several occasions in the past.

Being situated in a rural location means it is a small school with low pupil numbers, adding to its cosy, family feeling where every pupil and teacher know each other well.

The Project

All Saints approached The Education Agency to help them advertise the launch of their new nursery and to drive pupil recruitment to increase the overall number of children attending the school.

The Challenge

Being in such a rural location with a low population of school-aged children, part of the challenge was targeting the right areas with door-to-door leafleting and social media paid ads.

Another challenge was the short time frame in which to execute the campaign. Open days and stay-and-play sessions were already booked within a couple of weeks of being briefed the project, so we had to work fast to maximise the reach of these open days.

Finally, the Little Robins Nursery did not have a brand identity, so we’d have to include creating this as part of the project.

The Solution

Part of the charm of All Saints CE Primary School is its focus on outdoor learning (with Wildlife Wednesdays being popular throughout the school age groups) and the hygge approach. This extended to the Little Robins Nursery, so we made the decision to incorporate this rustic spirit into the brand identity.

One of the first actions we executed was to conduct simple keyword research and to build a website landing page for the nursery targeting local search terms. Paid ads would link to this page, so it was important to publish the page ASAP.

To mitigate the challenge of having little to no school-aged children in the local village, we targeted larger towns and cities within a commutable distance of the school. We ran a Facebook ad campaign targeting parents who had children that were nursery age, narrowing the locations down to the surrounding towns of Acton Trussel, Penkridge, Pillaton, Huntington and Stafford.

We targeted the same demographics and areas with a solus leaflet drop, specifically targeting new housing estates and postcodes with a higher concentration of nursery-aged children.

The Results

Total pupils increased to 38 children

Nursery places filled – 5 (previously 0)

Reception places filled – 6 (previously 0)

Do you want to rebrand your school or get help with an enrolment campaign? We work with you to understand your needs, so that we can deliver success every time. Contact us to take the first step: info@theeducationagency.org

Our work

We create powerful and meaningful marketing campaigns for a range of education clients. Spending time to understand your needs and what you perceive as success to deliver the correct results every time.

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