Marketing in the education sector is constantly evolving, with new trends and strategies emerging to meet the needs of students and parents. In today’s fast-paced digital world, it is important for educational organisations to stay ahead of the curve with the latest marketing trends in order to reach their prospective families effectively.
In this blog, we discuss some of the marketing strategies that you can use to effectively market your school, college or university.
One of the biggest trends in marketing for education is personalisation. With the rise of big data and analytics, schools can tailor their marketing to individual students based on their interests, goals, and learning styles. This personalised approach helps to create more targeted and effective marketing campaigns that resonate with students and parents. This is also particularly effective in email marketing to encourage engagement and conversions.
Video content continues to be a powerful tool for marketing in the education sector. Videos are engaging and can be easily shared. This makes them ideal for reaching students and parents. You can use video marketing to showcase your facilities, curriculum and student life, as well as to provide valuable information and resources.
Social media channels such as Facebook, Instagram, X, and TikTok are essential for reaching students and parents in today’s digital age. You can use social media marketing to promote your school’s brand, engage with your audience, share content, and drive traffic to your website. Social media also allows for targeted advertising and analytics – so you can measure the effectiveness of any marketing campaigns.
Collaborating with influencers, such as bloggers and social media personalities, can help reach a wider audience. Influencers can promote your school, college or university to their followers and drive traffic to your website or social media channels.
You can use content marketing to provide valuable information and resources to students, parents, and other stakeholders. This can include blogs, articles, infographics, podcasts, and web pages that address common questions, concerns, and interests related to your establishment or education issues in general. By creating high-quality, informative content, you can establish your school, college or university as thought leaders and attract a loyal following.
Search engine optimisation (SEO) is crucial for driving traffic to your school’s website and increasing its visibility in search engine results. By optimising your website content, using relevant keywords, and running targeted ad campaigns, you can improve your search rankings and attract more visitors. This can lead to more inquiries, applications, and higher student recruitment.
Digital marketing refers to anything that appears on a computer, phone, tablet or other device. Marketing tactics can include video, display ads, search engine marketing and paid social ads. Research by Uswitch states that almost all of UK adults (98%) aged 16-24 now have a smartphone, so including digital marketing in your overall strategy is crucial.
By embracing these key trends, you can connect with your prospective families in a meaningful way and ensure your school, college or university stands out from the crowd.
The Education Agency team are experienced in multi-channel marketing campaigns that deliver results. Our expert team can discuss what would work best for your school, college or university and create engaging marketing strategies that resonate with students and parents/guardians.
Get in touch today or take a look at the services we offer.