The reputation of a school is a powerful indicator of its success. Local media has a tendency to share negative stories with their readership while keeping quiet about positive, less clickbaity, news.
Our dedicated PR team works with you regularly to curate content and generate positive news from your primary, middle or secondary school. This proactive approach to reputation management is a powerful way to keep student numbers high and parents happy.
Alongside the efforts of our PR team, The Education Marketing Agency team uses a variety of social media channels in its reputation management strategies. Using Facebook, Instagram and YouTube for communication with parents helps to create a sense of community of which the pupils and their families feel a part of.
Very few parents will send their children to a school without first Googling and researching the area and reputation. It is therefore important that you have control over what it is parents see. A clear communication strategy paired with a strong presence in the media is highly effective for connecting with prospective parents and pupils.
