A robust crisis communications strategy is essential for schools, multi-academy trusts, multi-academy collegiates, colleges and universities.
A strategic approach to a crisis enables a school, college or MAT to respond and turn the situation around if necessary. It can also act as a sensitivity guide for upsetting and difficult circumstances.
Without a clear plan in place, education providers can find themselves in difficult and often precarious situations if something classed as a crisis occurs.
The Education Marketing Agency PR experts specialise in creating effective crisis comms plans and are well experienced with managing crisis communications. Whether this looks like press liaison, stakeholder management, protecting your reputation or media training, The Education Marketing Agency can guide you through the process.
Top tip: Try not to panic in a crisis – actually refrain from using the word crisis if you can and remove the emotion from the situation. It will aid clarity of thinking.
As we’re in a digital age, crisis communications can be a big issue for some providers. There is very little time for critical thinking before reacting and responding. This is where a fully prepared plan and spokesperson who is media trained can be a great asset for your crisis communications strategy.
