What is an example of educational content marketing?
You can use education content to nurture leads and guide them along the sales ‘funnel’.
For example, you might offer video lessons on a relevant topic, in exchange for contact information. Or you could create a series of blog posts that walk readers through the purchase process.
We specialise in education as a content marketing agency; education is our field of expertise, and we are skilled in creating educational content marketing that converts. Making use of an education content marketing agency like ourselves means that you can stay ahead of the curve in your content marketing tactics and provide resources online via social media channels such as Facebook.
How to set up a school Facebook page
Traditional School PR methods such as Open Days, advertisements and in-person events can be complemented by educational content marketing to create a multi-channel, integrated campaign that captures attention via several avenues or ‘customer touch-points’.
What is an example of educational advertising?
Here is an example of educational advertising.
This advertisement is for a school Open Day. It echoes the ‘tone of voice’ of the website and mirrors the key messages and culture portrayed by the school. This is an example of the work that we did with Our Lady and St Benedict Catholic Academy
When searching for leading Education agencies in Staffordshire, you need look no further. Education advertising agencies like The Education Agency specialise in using advertisements to educate a specified target market regarding your offering and your expertise. Educational advertising is used to demonstrate the depth of understanding of, and affinity with your target audience. For example, in the image above, the school demonstrate understanding that parents appreciate outdoor play and ‘adventure’ as part of a fulfilling and beneficial school experience.
Marketing and student recruitment support is often accomplished using educational advertising. Outdoor, online and print advertisements are effectively used to raise awareness and demonstrate consistency across mediums.
What are the 7ps of marketing for educational services.
The 7Ps of an education ‘Marketing Mix’ is a marketing mix that can directly promote an educational institution. It consists of the following components: Product, Price, Place, Promotion, People, Process and Physical Environment components.
The 7Ps are utilised by Education marketing agencies to create a compelling and thorough marketing approach that is undertaken to fulfil a variety of pre-determined objectives. An education advertising agency may focus predominantly on raising awareness of the product, the price and the process of how to engage the customer further into the ‘customer journey’ (for example, a QR code to scan or a web address to visit).
An education media buying agency will focus on maximising reach of the target audience so that they can focus on progressing as many customers as possible along the ‘customer journey’.
An education crisis management agency would also refer to the 7Ps of marketing to develop an education crisis management campaign should this be required.
Whether focusing on pupil recruitment, overall market awareness or crisis communication in marketing, similar ‘foundational’ marketing will underpin the activities that follow.
An ideal approach to maximise marketing opportunities would be to combine all seven of the 7Ps and consistently track progress of the performance of all marketing channels used.
What are examples of educational media?
Media can be categorised into Print media, non-print media and electronic media.
Whether you are looking for a school or college branding agency, or an over-arching education branding agency, we can help you. We can offer our extensive experience; creating an education agency that can fulfil your overall marketing needs.
We are an Education PR company that can direct our attentions to a large variety of mediums and media tactics to suit your objectives. Our approach tackles your ongoing media requirements and maximises your media educational opportunities.
In addition, a school crisis management agency may utilise educational media to build a library of substance to refer to in the event of emergency communications – for example developing key messages and outlining processes and stakeholders to reach out to during significant events.
What is EdTech marketing?
Digital marketing for EdTech focuses on promoting education technology to the appropriate audience, like academic Directors, Administrators and stakeholders. Making use of EdTech marketing strategies will promote your educational services online and will also subsequently display the up-to-the-minute technical awareness of your organisation.
Use omnichannel tactics to reach your customers and highlight your unique selling points (USP). A school branding agency will often use EdTech to demonstrate the capabilities of customer ‘reach’ without heavily relying on your team to fulfil many of your marketing tasks.
Education branding agencies like The Education Agency can assist you with your EdTech marketing and advise on the most appropriate combination of marketing channels.
We can help you develop an education branding campaign that fulfils your organisation’s marketing objectives and builds brand awareness over time.
What type of marketing is education?
Education marketing offers tools and strategies for promoting and achieving positive brand recognition for your school; for example, by using an e-learning platform, or an app.
Education is an ongoing element of marketing and underpins all aspects and activities within a marketing plan. Secondary and Primary education marketing agencies will often use educational tools such as a dedicated school app to encourage interaction with potential or existing parents of their school.
A school advertising agency may deliver an advertising schedule, identifying the ideal opportunities advertisements across a variety of media and a specified period. An integrated marketing strategy, featuring complimentary marketing tactics with a consistent thread of education throughout will support this advertising schedule and maximise opportunities for converting interested parties into advocates of a school.
In the case of developing a school crisis management campaign, education is a key focus to ensure that all stakeholders feel informed and involved in the information being shared.
Education is the most effective tool in your marketing and will allow you to build effective relations with your stakeholders.
Marketing higher education sector providers is our specialism. Are you looking for a higher education marketing agency? If you are focusing your efforts on introducing a media agency for higher education for your organisation, we can help.