How To Guides

Please feel free to browse our extensive resource library for more informative articles to guide you through your marketing strategy or sign up for our Lite package for more detailed guidance documents.    

Those of you who are more tec-savvy may not need every section but, no matter your ability or knowledge, by the end of this guide your school should have a fully functioning and engaging Facebook page. Before you start, consider the objectives of why you’re wanting to start a Facebook page for your school. Facebook […]

  This is the ultimate guide for schools who wants to create and get the most out of their Twitter account. To make it simple, The Education Agency has split the guide into 6 sections; Getting set up Creating a following Content creation Frequency and timing Analytics List of useful sites Some of you who […]

The use of social media continues to be a hot topic within Education, with arguments for and against. However, if your educational institution isn’t using this hugely popular channel to market themselves it is most definitely missing a trick.

From primary schools to multi-academy trusts, we’ve worked with organisations that can rapidly increase their profile and perception through the use of well planned and executed communications plans.

Communicating with parents via email is one of the most powerful tools in your communications mix.  Not only is it effective at directly reaching parents it’s also measurable which means we can continuously adapt emails to make them even more impactful. However very few administrators creating and sending these emails know how to make sure they […]

  Educational practitioners are passionate about creating the best learning and educational opportunities for young people in the UK. The challenge for many schools however is to translate the desire to deliver outstanding teaching into a communications strategy designed to attract and retain students.

There are a number of reasons a school could need crisis support. Although we don’t want to think it will happen to us – it can at any time. Controversy with a staff member, tragedies such as a student deaths, rumours which damage the school’s reputation and affiliations with people and organisations which reflect badly […]

A cyber attack on your school or college computer systems can have potentially devasting effects. Such DDoS (Distributed Denial of Service) is a type of DoS (Denial of Service) attack where multiple systems are compromised through infection with a Trojan.

Today’s education landscape means that budgets are being squeezed tighter and resources diminished every year. Whether you’re a school communications manager, IT manager or other admin these multi-faceted positions will demand a deft outlook when it comes to completing daily tasks on time and on budget, when all too often you’re being asked to do […]