Blog Posts

When writing content for your school’s website sometimes less is more. Today we are used to seeing short snippets of information that we can digest quickly and then move onto the next thing that grabs our attention. Due to people’s lives being busy, content needs to be short and impactful with the possibility of further […]

From primary schools to multi-academy trusts, we’ve worked with organisations that can rapidly increase their profile and perception through the use of well planned and executed communications plans. However, all doesn’t always go to plan, and here are some of the main signs that your school communications plan might not be as robust as it […]

Getting a better understanding of how people are using your school’s website is crucial to ensuring that parents, pupils and staff get the best out of it and can easily find the information they need. But where do you start? Google Analytics is a really useful free tool that will give your school the data […]

First steps to creating an effective parent survey You cross paths with many parents every day within the school environment and regularly send out a flurry of school information. However, beyond the day-to-day, have you ever wondered what they are really thinking about your school? What are parents’ thoughts on the way the school is managed? […]

Data privacy concerns and app control issues The issue of data privacy is increasingly important for educational institutions committed to protecting their families and themselves. Accommodating the software needs of everyone in your school or college while insuring school data privacy in the process can seem like an unsurmountable task for any IT administrator. There […]

A blog is an effective way to attract new students, engage with your existing students and their parents as well as communicating with your entire college community. Keeping a blog up to date and relevant is a time-consuming activity but the benefits are too great to ignore. The web magazine Tech Client found that featuring a […]

Not using Twitter yet? You could be missing an important communication tool for your school. Twitter is one of many social media channels your school can use to distribute important messages and information and to highlight school success stories. Twitter is completely free and simple to use. It’s easy to set up an account and […]

All content used on your school or college websites, blogs, social media or any other published works are subject to copyright laws. Where appropriate, all sources should be accredited across digital and non-digital content including any text, recordings, videos, curriculum and e-books. It’s Good to Share However, it’s not all bad news.  The very nature […]

Search engine optimisation is often overlooked by organisations without an in-house marketing department who manage their own website. Schools and academies are no different in terms of importance of effective SEO management. Search engine optimisation is how Google (and various other search engines) decides where you come in the very long list of websites and […]

Despite Facebook being the most popular social networking site in the UK, by some distance with 32.6 million total regular users this year (source: The Guardian February 2018), many schools are reticent to use this powerful social media tool as an official communication channel. Is this due to concerns over legal issues and overall governance […]

We’re in a digital age where many students are tech savvy and pen and paper ‘phobes’. Google apps are not only convenient but they’re also efficient meaning teachers can teach on the go. By going paperless with Google apps, students can’t tell you they’ve lost their homework and teachers don’t have to juggle mounds of […]

There are so many different social media platforms available now, it’s hard to know which ones to focus your energy on. The truth of it is, you can’t just rely on using one, like Facebook, anymore. Whilst Facebook is still important and mustn’t be forgotten, visual platforms like Instagram and Pinterest should also be considered. […]